Lune Studio
July 2026 · Confidential
Prepared for Guru Om Candles
Digital Presence Proposal · Ref. GO-2026-02
A Brand as
Beautiful as
the Flame.
A comprehensive digital presence proposal for Guru Om Candles — architecting an online experience as warm, intentional, and extraordinary as the candles themselves.
I spent time with your candles, your packaging, your Instagram, and your website before writing this. The product is genuinely exceptional—the soy wax formulation, the fragrance, and the hand-poured craftsmanship. This is not a commodity candle brand.
That experience shifts the moment someone visits the website. The care that’s so evident in the product doesn’t quite carry through digitally. For many customers, your website is their first real interaction with Guru Om, and today it doesn’t reflect the warmth, craftsmanship, or attention to detail that defines the brand. We see an opportunity to bring those two experiences into alignment—to create a digital home that feels every bit as considered as the candles themselves.
We spent time analyzing Guru Om's current digital experience across three dimensions. Below is our professional assessment.
Brand Experience
Storytelling, emotional architecture, and premium presentation.
View Full Audit →
“The product deserves a platform. Right now, it’s being displayed in a shop window that doesn’t match what’s inside.”
Lune Studio · Digital Audit Finding · July 2026
Storytelling
The Gu & Ru story is hidden. The beautiful founding narrative of Hridi and Ananya, and the meaning behind Gu (Darkness) and Ru (Light), is buried on the About page. The homepage skips straight to products without establishing the world they belong to.
2 / 10
Trust Signals
The craft is separated from the sale. The details that make the product premium — eco-wicks, pure soy wax, and reusable gutthi packaging — are hidden away on a separate Product Info page, rather than actively used to sell the value on the product pages.
2 / 10
Checkout
A generic storefront experience. The current Wix store feels transactional and detached. Checkout works, but it lacks the premium feel, immersion, and customisation of a true luxury DTC brand.
3 / 10
Search
Limited organic search visibility. A search for “soy candles Delhi,” “luxury candles India,” or “hand-poured candles online” returns nothing from Guru Om. No meta strategy, no schema markup, no keyword architecture. The site is currently difficult to discover to high-intent buyers.
1 / 10
Solving these gaps requires more than better design. It requires a platform built from the ground up for what Guru Om needs. Wix is a website builder designed for startups and small businesses — it restricts custom animation, limits checkout personalization, and charges transaction fees. For a premium brand, the backend infrastructure matters as much as the frontend. We recommend a custom Next.js build with Razorpay integrated directly: zero monthly platform fees, total design freedom, and a proprietary asset built to scale.
This is the full scope. The sections below outline what gets built across each tier, how it's priced, and when you can expect to go live.
Brand Architecture
An Immersive Digital Home
- Full custom Next.js site: cinematic, fast, and built for long-term growth
- Lenis smooth scrolling for a tactile, premium feel from the first scroll
- Cinematic hero with full-screen video background — the flame, alive on screen
- Our Story page: the Guru Om philosophy and founder narrative, told through imagery — the memory of Hridi and Ananya watching their mother light candles, brought to life visually rather than through motion
- Crafted With Care section: transparent ingredient storytelling with soy wax, fragrance, and wick sourcing
- Partner marquee featuring real partner logos (Amazon, FNP, and others), not text
- Testimonials section on the homepage, built from your existing customer reviews
- Dark-mode editorial aesthetic — warm, amber, and intimate. A world, not a shop.
Discovery & Personalisation
The Scent Quiz Engine
- 3-step Scent Discovery Quiz with animated, immersive UI
- Personalised result: a specific Guru Om candle recommendation with copy explaining why
- Email capture gate with optional skip — respects the user, builds your list
- Quiz accessible from homepage header and prominently from the hero section
Commerce
Direct & Frictionless Purchase
- Full Razorpay integration — Wix retired entirely, no platform commission
- Custom checkout flow, guest-only (no account creation required to purchase)
- Product pages with immersive imagery, scent notes, and size options
- Order confirmation email flow, sent to both customer and Guru Om
- Order records stored and viewable on your end, no separate admin system required
Content & Voice
Copy That Matches the Craft
- Fresh, intentional copywriting across all product descriptions, rewritten in Guru Om's voice
- Product pages for up to 20 SKUs, including the incense stick line as its own dedicated section
- Product count is treated as tentative — any additions beyond 20 are scoped as a simple addition, not a blocker to launch
Visibility & Growth
SEO & Long-Term Discovery
- Product schema (schema.org/Product) across all candle pages
- LocalBusiness and Organization markup for Google Knowledge Panel eligibility
- Meta titles, descriptions, and Open Graph images across all pages
- Keyword-targeted H1 hierarchy: “luxury soy candles India,” “hand-poured candles”
- Sitemap, robots.txt, and canonical URL architecture
- Google Analytics 4 with custom purchase and quiz-completion events
Themed Product Pages
Where Scent Becomes Story
- Five products given a fully bespoke visual treatment — motifs, colour, and texture drawn from the scent itself
- Gajra, Asees, Oud, and Kesar — the flagship scent stories
- Mitti — Guru Om's first move into terracotta and clay, given its own unified visual world as the newest launch
- Built on a shared design system, so each page feels distinct while remaining part of one site
We do not price by page count. We price by the depth of the experience and the commercial infrastructure underneath it. Each tier represents a different starting point — all built on the same editorial aesthetic. Where they differ is in how actively the site works to grow the business.
Bundled View
Itemised View
Tier 01 · Foundation
A home that
holds the brand.
₹2.95L
Core site · 5–6 week delivery
The complete brand experience with full commerce built in. Everything Guru Om needs to move off Wix and launch with a site that matches the product.
- All sections above: Brand architecture, discovery, commerce, copywriting, SEO, and themed pages for Gajra, Asees, Oud, and Kesar
- Guest checkout — no account creation required
- Order visibility — manage orders without a separate admin panel
- Mobile-optimized across iOS and Android
Custom page architecture & build
₹1,05,000
Commerce & checkout (Razorpay, guest flow)
₹60,000
Scent Discovery Quiz
₹25,000
Brand copywriting, all product descriptions
₹55,000
Testimonials section & partner logos
₹12,000
QA, mobile testing & launch support
₹20,000
Recommended
Tier 02 · Growth
Where craft becomes
commerce.
₹4.1L
Full experience · 8–10 week delivery
Foundation, plus the five products that tell Guru Om's story given bespoke visual treatment — the craft these scents deserve.
- Everything in Foundation, plus:
- Five themed product pages — Gajra, Asees, Oud, Kesar, and Mitti, each with unique motifs and visual identity
- CMS-editable testimonials — add and manage reviews yourself
- Bundle builder — gifting flows and custom packaging
- Advanced analytics — quiz-to-purchase funnel tracking
- Repeat-purchase nudges — email reminders without requiring logins
Foundation (everything above)
₹2,95,000
Themed design system + 5 bespoke pages
₹65,000
CMS-editable testimonials
₹8,000
Bundle builder, gifting flow
₹15,000
Extended catalogue support
₹7,000
The Journal, content section
₹8,000
Advanced analytics, funnel tracking
₹5,000
Order system, inventory visibility
₹5,000
Repeat-purchase email nudge
₹2,000
Tier 03 · Full Collection
A platform built
to scale.
₹5.5L
Phase 2 · recommended post-launch
Everything in Growth, extended across the full catalogue. A scalable platform ready for retail, wholesale, and subscription channels simultaneously. Recommended as Phase 2, post-launch.
- Everything in Growth, plus:
- Full catalogue theming — all remaining products brought into the shared visual system
- Subscription commerce — monthly candle subscriptions with pause and swap options
- Wholesale portal — gated B2B ordering for retailers and corporate gifting
- Advanced CMS — self-manage products, blog posts, and promotions without developer help
- Multi-region SEO — city-targeted landing pages for major metros
Growth (everything above)
₹4,10,000
Full catalogue theming, remaining pages
₹85,000
Subscription commerce (billing, pause, swap)
₹25,000
Wholesale portal, gated B2B ordering
₹15,000
Advanced CMS, self-manage everything
₹10,000
Multi-region SEO, city landing pages
₹5,000
Full Collection Total
₹5.5L
Strategic Enhancements
₹25,000–40,000
Gift Card, Live-Translated
A personalised gift note at checkout, handwritten-style, in English or Hindi — with a live translation preview so the customer can see and approve the Hindi version before it's sent.
₹10,000–15,000
Diwali Preloader
A festive, on-brand loading moment for the site during the Diwali season. Entirely optional, easy to add whenever the timing feels right.
₹35,000 Setup
Email Marketing Foundation
3 automated flows: quiz result delivery, welcome sequence, and a 7-day post-purchase follow-up to drive repeat orders and build your subscriber base.
₹28,000 Setup
Google Business Profile
Full GBP optimisation so Guru Om appears in “candles near me” and “luxury candles [city]” searches — the highest-intent buyer traffic available.
Ongoing Support & Evolution05 / 07
Once live, our focus shifts from building to optimising. Whether it’s adding new seasonal collections, refining the quiz logic based on conversion data, or expanding into new markets — we stay on as your digital team. You focus on the candles; we keep the platform performing.
Maintain
Maintain
Managed infrastructure · Always available
- Managed hosting via Vercel, managed by Lune
- 48-hour guaranteed response time for all support requests
- Always-on uptime monitoring and security updates
- Minor content updates: product copy, pricing, images
Build
Build
Active improvement · Managed infrastructure
- Everything in Maintain, plus:
- 24-hour guaranteed response time for all requests
- Monthly new product additions and seasonal collection launches
- Quarterly SEO and performance health check with written report
Scale
Scale
Strategic growth partner · Full managed stack
- Everything in Build, plus:
- Same-day priority response and dedicated WhatsApp channel
- Monthly 30-minute strategy call: new features, seasonal campaigns, conversion review
- Custom feature development: new quiz logic, gift configurator, campaign pages
There is no need to decide on this right now. Most clients prefer to complete the build first and choose a support plan once they have seen how the site performs in the real world.
Phase 01
Discovery
Brand Immersion & Architecture
Deep-dive into Guru Om’s brand voice, target customer profiles, scent range, and competitive positioning. Sitemap, content architecture, quiz flow logic, and SEO keyword strategy finalised. Asset list shared for photography, logos, and translation review.
Phase 02
Design
Visual Direction & Interaction Design
Full-fidelity mockups for review — homepage through to product pages, themed pages, quiz flow, and mobile layouts. All interaction states and animation logic included. All tiers include 2 free rounds of revisions during the design phase.
Phase 03
Build
Development & Commerce Integration
Next.js build, Framer Motion animations, Razorpay payment integration, order storage, and quiz engine implementation. SEO schema, meta, and sitemap deployed. Staging link provided for review at the end of this phase.
Phase 04
Launch
QA, Content Load & Go-Live
Cross-browser and cross-device testing, performance audit, product photography loading, and final copy review. DNS migration, Google Analytics configuration, and post-launch monitoring for 30 days.
Payment Schedule
50%
Project Initiation
Secures your dedicated sprint and begins the Discovery and Architecture phase immediately.
30%
Design Confirmation
Invoiced on your final approval of the mockups, before development begins.
20%
Final Handoff
Invoiced on completion of QA, immediately before DNS migration and go-live.
01
We immerse ourselves in the brand
Before writing a single line of code, we spend time with your products, your packaging, your scent descriptions, and your existing customer conversations. The site has to feel like Guru Om — not like a candle template.
02
We show you the build as it happens
You get a live staging link every week. In the design phase, we look at the specifics together — the pacing of the quiz, the warmth of the copy, the exact amber that matches your packaging.
03
We handle the commercial complexity
Razorpay integration, order storage, confirmation flows, email nudges — we take responsibility for every technical component so you can focus entirely on the candles and the customers.
04
We plan for the long term
The site we build is not a brochure. It is a commercial platform designed to grow. The architecture accommodates new collections, new markets, and new channels without needing to be rebuilt from scratch.
The Next Step
Let’s set the
date.
Tell us which tier feels right for where Guru Om is today and we will send a detailed timeline within 48 hours. There is no commitment required to have that conversation.
Reply to begin →
hello@lunestudio.in · lunestudio.in