How we have architected your site's customer journey — from first discovery to final purchase. Every section is sequenced to build desire before asking for action.
The Philosophy
A candle is rarely an impulse purchase. More often, it’s chosen because of how it makes someone feel. That’s why we don’t begin with a catalogue—we begin with the world behind the brand. By the time a visitor reaches the collection, they already understand what makes Guru Om different, and the products carry far more meaning.
How a visitor experiences your site — current vs. refined.
Current Flow
01
Hero Banner
Static image with introductory text overlay
02
Product Grid
Product catalogue displayed immediately upon arrival
03
For People & Planet
Craft and sustainability details presented in text blocks
04
Instagram Gallery
Embedded social media stream
05
Partner Marquee
Stockist listings
06
Footer
Standard website sign-off
Refined Flow
01
Cinematic Hero
Immersive video, emotional hook
02 · Brand entry
Our Story
Credibility and craft, before the ask
03
Collection
Visitor now knows exactly why they want it
04 · Trust
For People & Planet
Soy wax, fragrance philosophy, sustainability
05
Partner Marquee
Real partner logos featuring Amazon, FNP, and others
06
Footer
Clean sign-off & navigation
Why It Matters
Four structural decisions.
01
Story Before Shop
If a visitor lands on a product grid before they understand who made it and why, the product is just another object. By positioning Our Story and the Craftsmanship section before the shop, we give the collection meaning. The customer arrives at the product page already emotionally invested.
02
The Quiz as a Personalisation Engine
The Scent Discovery Quiz is not just a feature — it is a conversion tool. By asking the customer to self-select their mood, space, and preference, they arrive at a recommendation that feels chosen for them. Personalised recommendations convert at 3 to 5 times the rate of a generic catalogue.
03
Ingredients as a Trust Signal
Pure soy wax, high fragrance-load, hand-poured in small batches — these are premium differentiators. By surfacing them before the product, we shift the conversation from price to value. The customer is not comparing on price anymore; they are comparing on craft.
04
Email as a Relationship
The quiz email gate — with an optional skip — respects the customer's autonomy. Visitors who submit are self-qualified leads who want to hear from Guru Om. Far more valuable than a forced pop-up that irritates 90 percent of visitors and captures data from people who will never buy.
Lune Studio
July 2026 · Confidential Prepared for Guru Om Candles Prepared by Adhityan Rajendran
Digital Presence Proposal · Ref. GO-2026-02
A Digital Home Worthy of the Craft.
A comprehensive digital presence proposal for Guru Om Candles — architecting an online experience as warm, intentional, and extraordinary as the candles themselves.
Before writing this proposal, I spent time experiencing Guru Om as a customer would—through the candles, the packaging, your Instagram, and the website. What stood out wasn’t just the quality of the products, but the consistency of care behind them. The use of eco-conscious materials, thoughtfully designed packaging, hand-poured craftsmanship, and a calm, understated visual language all point to a brand that values longevity over trends. Guru Om isn’t simply selling candles; it’s creating meaningful, intentional objects that people choose to live with.
That experience shifts the moment someone visits the website. The care that’s so evident in the product doesn’t quite carry through digitally. For many customers, your website is their first real interaction with Guru Om, and today it doesn’t reflect the warmth, craftsmanship, or attention to detail that defines the brand. We see an opportunity to bring those two experiences into alignment—to create a digital home that feels every bit as considered as the candles themselves.
Market Context02 / 08
Guru Om enters a market where luxury candle brands in India are still underserving the emotional and digital experience. We benchmarked two comparable Delhi/Gurgaon D2C candle brands to understand the competitive landscape—and where Guru Om has clear room to lead.
Competitor 01
DOFT Candles
Positioning
Luxury scent curation, German-inspired branding
Price Range
₹1,000–₹2,500 per candle
Website Quality
Standard Shopify template; product-heavy browsing
They Do Well
Brand naming carries luxury
Product variety & scent categories
Where They Miss
No founder narrative above fold
Transactional checkout & no quiz
Competitor 02
Deeksha Candles
Positioning
Wellness & mindfulness, accessible luxury
Price Range
₹299–₹599 per candle
Website Quality
Custom-built; strong narrative, cluttered UX
They Do Well
Strong wellness narrative
Prominent customer reviews
Where They Miss
Overcrowded category navigation
Repetitive product copy
Guru Om's Edge
Strategic Position
Positioning
Premium craft + founder narrative + discovery
Price Range
₹750–₹1,500 per candle
Website Quality
Cinematic, intimate, bespoke dark-mode experience
Unique Advantages
Founder story front-and-center
Personalized Scent Quiz bridge
Terracotta/Clay Mitti line innovation
Market Insight
Guru Om sits in a market gap: above Deeksha's accessibility (₹300–600), below DOFT's luxury price anchor (₹1k–2.5k), but with emotional depth neither competitor has built. DOFT owns the premium price but underdelivers on narrative. Deeksha owns the wellness story but lacks premium presentation. Guru Om can own both—a founder-led brand with craft transparency and a digital experience that honors the product's intentionality.
The Diagnosis03 / 08
We spent time analyzing Guru Om's digital experience across three core dimensions. Click any card to explore our assessment.
Brand Experience
Storytelling, narrative architecture, emotional presence, and craft visibility.
View Full Audit →
Commerce Architecture
Platform infrastructure, checkout fluidity, and payment experience.
View Full Audit →
SEO & Discovery
How findable Guru Om is to high-intent buyers online.
View Full Audit →
The Platform Solution
Solving these gaps requires more than refined design — it requires a technical foundation built specifically for where Guru Om is heading. While Wix serves early-stage businesses well, custom Next.js infrastructure provides the control, speed, and ownership that a luxury DTC brand requires.
Direct CommerceRazorpay integrated directly. Zero monthly builder commissions or transactional markups.
Total Creative ControlBespoke fluid animations, custom checkout interactions, and editorial dark-mode aesthetics.
Scalable InfrastructureHigh-performance proprietary asset engineered to support multi-region expansion and B2B growth.
What We Build04 / 08
This is the full scope. The sections below outline what gets built across each tier, how it's priced, and when you can expect to go live.
Brand Architecture
An Immersive Digital Home
Full custom Next.js site: cinematic, fast, and built for long-term growth
Lenis smooth scrolling for a tactile, premium feel from the first scroll
Cinematic hero with full-screen video background
Our Story page: founder narrative brought to life visually
Crafted With Care section: transparent ingredient storytelling
Partner marquee featuring real partner logos (Amazon, FNP)
Testimonials section on homepage
Dark-mode editorial aesthetic — warm, amber, and intimate
Discovery & Personalisation
The Scent Quiz Engine
3-step Scent Discovery Quiz with animated UI
Personalised candle recommendation with explanatory copy
Email capture gate with optional skip
Quiz accessible from homepage header and hero
Commerce & Gifting
Direct & Frictionless Purchase
Full Razorpay integration — Wix retired entirely
Custom checkout flow, guest-only (no required sign-up)
Live-Translated Gift Card Engine: English/Hindi live preview
Product pages with scent notes and size options
Automated order confirmation email flows
Content & Voice
Copy That Matches the Craft
Fresh copywriting across all product descriptions
Product pages for up to 20 SKUs, including incense line
Product count treated tentatively as a simple addition
Visibility & Growth
SEO & Long-Term Discovery
Product schema (schema.org/Product) across all candle pages
LocalBusiness and Organization markup for Google Knowledge Panel eligibility
Meta titles, descriptions, and Open Graph images across all pages
Testimonials & Trust — homepage review presentation and partner logos
Phase 2
Expanding the brand universe.
Scoped after launch
Priced based on selected features
Phase 1 Base + Strategic Enhancements:
Advanced gifting / live-translated gift card engine
Corporate & wedding gifting funnel
Email marketing & automated flows
Advanced SEO & Review automation
Subscription commerce
B2B wholesale portal
Phase 0 Breakdown
Core Platform Build
Next.js architecture with TypeScript, cinematic hero, GSAP/Lenis motion, Our Story, Shop, and product pages.
₹1,20,000
SEO Foundation & Technical Setup
Product schema markup, LocalBusiness Knowledge Panel setup, Open Graph tags, sitemap, and Google Analytics 4 tracking.
₹15,000
QA, Mobile Testing & Deployment
Cross-device testing (iOS, Android, desktop), Core Web Vitals optimisation, and Vercel production deployment.
₹15,000
Phase 0 Total₹1,50,000
Phase 1 Breakdown
Phase 0 Base
Everything included in the Phase 0 build.
₹1,50,000
Scent Discovery Quiz Engine
Interactive quiz with animated UI, personalised product recommendations, and email capture.
₹30,000
Mitti Bespoke Homepage
Custom visual storytelling and dedicated landing experience for the new Mitti launch.
₹15,000
Testimonials, Trust & Miscellaneous
Homepage customer review presentation, partner logos, and structured trust signals.
₹5,000
Phase 1 Total₹2,00,000
Phase 2 Breakdown
Phase 1 Base
Everything included in Phase 0 and Phase 1.
₹2,00,000
Custom Razorpay Checkout Architecture
A bespoke, single-page Razorpay payment flow with backend order storage and complete transactional control.
+ ₹65,000
Corporate & Wedding Gifting Funnel
A dedicated, high-end lead generation microsite specifically configured for bulk corporate gifting and wedding favours.
+ ₹35,000
Email Marketing Foundation
3 automated flows: quiz result delivery, welcome sequence, and a 7-day post-purchase follow-up.
+ ₹35,000
Local SEO & Review Automation Engine
Full Google Business Profile telemetry correction, and post-purchase feedback loops.
+ ₹28,000
WhatsApp Order Channel
Automated WhatsApp purchase receipts, delivery updates, and direct customer support communication.
+ ₹20,000
Brand Voice & Product Copywriting
Complete narrative and messaging overhaul, 20 product descriptions rewritten in Guru Om's authentic voice.
+ ₹60,000
Subscription Commerce Engine
Recurring billing with scent-swap and pause capabilities.
+ ₹25,000
Bundle Builder & Custom Gifting Flow
Custom gift configurator and custom set builder.
+ ₹15,000
CMS Integration & The Journal Engine
An editable brand blog/journal portal and dynamic testimonials engine.
+ ₹15,000
Bespoke Scent Landing Pages
Custom visual storytelling and dedicated landing experiences for your other hero scents.
+ ₹15,000 / Page
Phase 2 TotalCustom Scoped
Strategic Enhancements
₹65,000 Setup
Custom Razorpay Checkout Architecture
A complete migration from your existing checkout to a bespoke, single-page Razorpay payment flow. Includes backend order storage, guest checkout, and complete ownership of the transactional experience.
₹15,000 Setup
CMS Integration & The Journal Engine
An editable brand blog/journal portal and dynamic testimonials engine, giving you total control over storytelling content.
₹15,000 / Page
Bespoke Scent Landing Pages
Custom visual storytelling and dedicated landing experiences for your other hero scents (e.g. Gajra, Asees, Oud, Kesar).
₹20,000 Setup
WhatsApp Order Channel
Automated WhatsApp purchase receipts, delivery updates, and direct customer support communication directly from checkout.
₹10,000–15,000
Diwali Preloader
A festive, on-brand loading moment for the site during the Diwali season. Entirely optional, easy to add whenever the timing feels right.
₹35,000 Setup
Email Marketing Foundation
3 automated flows: quiz result delivery, welcome sequence, and a 7-day post-purchase follow-up to drive repeat orders and build your subscriber base.
₹35,000 Setup
Corporate & Wedding Gifting Funnel
A dedicated, high-end lead generation microsite within the platform specifically configured for bulk corporate gifting and wedding favours.
₹28,000 Setup
Local SEO & Review Automation Engine
Full Google Business Profile telemetry correction, location verification, and post-purchase feedback loops to scale organic 5-star reviews.
Delivery Timeline06 / 08
Phase 0 Discovery
Brand Immersion & Architecture
Deep-dive into Guru Om’s brand voice, target customer profiles, scent range, and competitive positioning. Sitemap, content architecture, quiz flow logic, and SEO keyword strategy finalised.
Phase 1 Design
Visual Direction & Interaction Design
Full-fidelity mockups for review — homepage through to product pages, themed pages, quiz flow, and mobile layouts. Includes 2 free rounds of design revisions.
Phase 2 Build
Development & Commerce Integration
Next.js build, Framer Motion animations, Razorpay payment integration, order storage, and quiz engine implementation. SEO schema and sitemap deployed.
Phase 3 Launch
QA, Content Load & Go-Live
Cross-browser and cross-device testing, performance audit, photography loading, copy review, DNS migration, and 30-day post-launch monitoring.
* The Phase 0 timeline is 4–5 weeks. For the Phase 1 option, please allow approximately one additional week (5–6 weeks total) for the Scent Quiz.
Payment Schedule
50%
Project Initiation
Secures your dedicated sprint and begins the Discovery phase immediately.
30%
Design Confirmation
Invoiced on your final approval of the mockups before development begins.
20%
Final Handoff
Invoiced on completion of QA, immediately before DNS migration and go-live.
Complete Asset & Codebase Transfer: Upon receipt of the final milestone payment, full ownership of the custom codebase, design assets, and deployment credentials will be formally transferred to Guru Om. You retain 100% intellectual property ownership of your platform with zero vendor lock-in.
Why This Works07 / 08
01
We immerse ourselves in the brand
Before writing a single line of code, we spend time with your products, packaging, scent descriptions, and customer conversations. The site has to feel like Guru Om.
02
We show you the build as it happens
You get a live staging link every week. In design, we look at specifics together — the pacing of the quiz, warmth of copy, exact amber hues matching your packaging.
03
We handle technical complexity
Razorpay integration, order storage, confirmation flows, email nudges — we take responsibility for every component so you focus entirely on the candles.
04
We build commercial platforms, not brochures
Every digital environment we architect is engineered to convert brand story into measurable growth — a checkout that closes, a quiz that recommends, a story that sells. We build systems that perform as beautifully as they look.
The Next Step
Let’s set the date.
When you're ready, let us know which direction feels right for Guru Om's next chapter. We’ll map out a clear build schedule and milestone breakdown to give you a complete picture of the sprint ahead.
We benchmarked Guru Om's current digital experience against leading DTC candle brands in India — evaluating how narrative architecture, emotional presence, and craft details are communicated to cold visitors.
Narrative Architecture
The Gu & Ru story is hidden behind header friction.
The brand story is currently tucked away in header navigation rather than anchoring the homepage experience. A visitor arriving cold misses the brand's heart.
Visual Atmosphere
Product photography is the primary asset.
The candles photograph beautifully, but the current presentation lacks editorial dark-mode context and cinematic hero moments to frame purchase value.
Ingredient Transparency
Craft details presented in dense paragraphs.
Pure soy wax and eco-wicks appear on the homepage, but formatted as an uninviting block of text rather than an engaging trust signal.
What Lune Builds
A platform matching product excellence.
Cinematic video hero, immersive story sequencing above fold, and scannable Crafted With Care sections.
Competitor Benchmark
Element
Current Guru Om
Lune Standard
Brand Story
Tucked in header navigation
Full narrative, founder voice, above fold
Ingredient Transparency
Dense text block without breathing room
Dedicated, scannable Crafted With Care section
Scent Exploration
Not available on site
Interactive quiz with personalised result
Visual Atmosphere
Default template / standard layout
Cinematic dark-mode editorial
Commerce Architecture Audit
Platform Infrastructure & Checkout Experience
Guru Om currently relies on Wix to manage its storefront and checkout. While functional for early setup, default checkout flows create friction and feel detached from the brand narrative.
Technical & Commercial Comparison
Dimension
Current Wix Architecture
Proposed Next.js + Razorpay Stack
Platform Overhead
Monthly builder fees & transaction markups
Zero monthly platform fees; direct gateway fees only
Checkout Flow
Generic, multi-step builder interface
Bespoke guest checkout embedded seamlessly
Gifting Experience
Standard plain text box
Live-Translated Gift Card engine (English / Hindi live preview)
Design Freedom
Restricted animations & template rules
Total creative autonomy, custom micro-interactions
Order Ownership
Tied to proprietary builder CMS
Proprietary codebase & direct database ownership
SEO & Local Discovery Audit
Local Discovery & Trust Infrastructure
While Guru Om holds a perfect 5.0-star rating, the listing operates on just 15 total reviews with incomplete operational attributes and a critical map pin misalignment.
Map Pin Telemetry
Geographic Misalignment
Searching for Guru Om Candles maps the pin to a remote location in Odisha. Correcting pin telemetry captures local buyers and eliminates confusion.
Local Trust Loop
Automated Review Engine
Operating on 15 untracked organic reviews underutilizes customer goodwill. We implement post-purchase QR cards and automated email nudges to systematically build reviews.
Fig 1.1 — Current Google Business Profile Map Location Error
